Avalanche has been creating stylish and functional products for outdoor enthusiasts and travelers since 1987. Founded by Ron Petrucci and headquartered in historic Salem, Massachusetts, Avalanche is a family owned and operated outdoor apparel company. Ron still heads Avalanche, working directly with a talented team, including family members and a close knit group of valued employees.
Avalanche’s mission is to design and manufacture high quality yet affordable outerwear and activewear that position the brand as a marketplace leader. Avalanche’s passionate and skilled team is committed to customer satisfaction and this priority has earned Avalanche an enviable reputation with both retailers and consumers.
The Avalanche design and technical team is responsible for creating the authentic Avalanche look and quality. Harnessing enthusiasm and experience from a New England heritage, the team collaborates on color, fabric, and pricing specifications as they create styles and patterns for seasonal trends. Product development ideas are illustrated using high-tech design software. In addition to sourcing ideal fabrics from the best mills in the industry, the team selects trims, embellishments, and fastenings that creates the Avalanche brand personality.
Avalanche’s direction focuses on comfort and performance for outdoor living in all climates. Adventurers, travelers, dreamers and everyday nature and outdoor lovers, will find Avalanche has styling that works for their lifestyle. The collection features many fashionable, functional pieces that are made to last, in tempting silhouettes, colors, patterns and textures. Pullovers, hoodies, shells, vests, lined jackets, leggings and varied seasonal tops and bottoms comprise each line. Unique style elements and multi-purpose functional details inspire Avalanche's customers to purchase the brand year after year. Hiking, climbing, fishing, water sports, winter sports, gardening and any other activity that enables one to enjoy the fresh air, savor the outdoors and appreciate nature is game for Avalanche apparel.
Dedication, creativity, innovation and family values are deep-rooted in this company and have all attributed to its popularity and 30 year success story.